Google my business… we’re online

A business website is any website that’s devoted to representing a specific business. It should be branded like the business (the same logo and positioning) and communicate the types of products and services the business offers. Potential customers will often Google your business looking for more information.

Enabling customers to either find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating trust, credibility and confidence with new customers.

Even if you don’t sell anything directly online, the website can serve as an extension of your business card or brochure, with information about you, your business, and services offered, complete with a map and contact form for when customers are ready to reach out to you.

Add a business blog with insightful articles about your industry to really boost your authority.